Sensitive by nature. Conversations that touch accounts, holdings, or personal finances should sit inside the boundary your firm already secures and audits, not in a third-party cloud.
Control the whole chain. Because the server, database, and AI model can all run on your own infrastructure, you decide where data lives, how long it is kept, and who can reach it.
Predictable cost. A one-time license means you can offer chat across advisory, support, and onboarding teams without a per-seat bill that climbs as you grow.