Sensitive data should stay close. When a patient asks a question, that conversation should live inside the boundary your organization already secures, not in an external messaging service you do not control.
You set the rules. Because the data is in your database, you decide retention periods, who has access, and how requests to see or delete data are handled, using the built-in export, erasure, and audit tools.
Routine questions, answered instantly. An AI chatbot grounded in your own knowledge base can handle common questions about hours, locations, and services, and hand off to a person for anything that needs judgment.